Pend: Product development


a) The mission of the company: Improving the messy LATAM payments system.
b) The mission of the product: Create a one-stop payment experience that can be used anywhere in LATAM. 


a) Gen Z > Online payments.
b) Millennials.
c) Gen X.

The mission of the company is to centralize the messy LATAM payments system. We are starting with online payments, and the generation that uses online payments the most is Gen Z.

Pain points

a) They have to create a new user for each website. 
b) Not every website accepts theircredit/debit cards.
c) There are several steps to buy(more than 5).

Following the company mission of improving the messy LATAM payments system, the pain point to prioritize would be A. Each website asks for a different authentication, creating a messy and slow experience. After that’s solved, we could tackle C, and B, in that order.


a) An authentication layer that runs on top of today’s payments systems, so you have a unique username across all of them. 
b) A full payment solution that integrates with today’s websites. 
c) An authentication process that runs with their profile systems, so we autofill the data when the user needs to create a new user in each website. 

To answer the pain point of having to create new users per website, solution A would be the way to start. We wouldn’t have to comply with payment SEC requirements yet, only privacy concerns.

Metrics + MVP

a) N*: # websites using the layer.
b) # Of transactions.
c) # Of users.

The MVP is an extra authentication layer that is on top of today’s websites and connects with their payment systems. After the authentication is universal, we could add new features, like the payments system itself, to improve the cards acceptance rate. And also to reduce the number of steps that are required to buy today.

Patricio Daher